TheSurfShop.com is about the next 10x generations. The YOUTH need to be Strong, Intelligent & Wise just to have what the world had for the last 50 years.
Raise champions, free surfers, free skiers, freedom philosophers & workers. The trinket is less important than the IDEOLOGY
THINKING is the ULTIMATE POWER. All this other physical stuff we do is just to keep the HARDWARE/our physical body in shape. Aloha.